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Twitter’s new keyword targeting ad product: now Twitter’s starting to...
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you. That’s...
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Why 75 cents of every dollar spent on mobile advertising is spent on iPhone...
The booming mobile advertising market grew from $1.4 billion in 2011 to $4.1 billion in 2012, and it’s projected to hit a massive $7.3 billion in 2013. And almost all of it is spent on Apple’s...
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Twitter and marketing company Starcom reach $200M+ ad deal
Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the Financial Times reports. The deal is for “special access” to advertising...
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Facebook’s coming video ads run the risk of ‘MySpacing’ the world’s most...
Facebook’s coming video ads will be disruptive, interrupt people, and run the risk of Facebook becoming the very social network it supplanted, according to at least one online advertising executive....
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Twitter and $70B communications giant WPP announce ‘global strategic...
Twitter and WPP announced a global strategic partnership this morning that will “greatly expand” collaboration between the two companies, and, WPP says, build its capacity for data-driven marketing....
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Twitter adds 5 new Ads API partners to go hard-core social marketing — and...
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms. Today...
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Inadco raises $11M to help advertisers capture ‘high-intent’ consumers
Digital advertising startup Inadco has raised $11 million in its second round of funding. Inadco helps brands create more compelling, targeted advertising campaigns. The system identifies high-intent...
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Facebook news feed ads generate 49 times more clicks at 45% less cost (study)
Social has never performed as well as search for advertisers. That looks like it could be about to change, because Facebook’s new News Feed ads are absolutely killing it. And the metrics are, frankly,...
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Twitter trying new ad options: retargeting and customer targeting
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter. Twitter is experimenting with new ad targeting options, the company announced today. The new methods...
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Facebook jumps $32B in 29 days to blast over 14-month old IPO price
ansikOn July 2, Facebook stock was under $25. Today, a week after Facebook reported strong earnings and massive mobile ad sales, the world’s preeminent social network is in the the $37-$38 range,...
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Promoted tweets boost offline sales by 29%, Twitter says (and it’ll show you...
Mixy/FlickrTwitter tastes goodPromoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste. In addition, the company announced a...
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Twitter’s new Lead Generation cards go global, stimulate huge engagement
woodleywonderworksTwitter announced this morning that its new Lead Generation cards, which had been in limited beta since May, are now available for all advertisers on Twitter — including small...
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Can digital ads get creative again? VCs bet $8M on ‘robotic Don Draper’
AMCBoostCTR, a new kind of tool for online ads, has just raised an $8 million round of funding. The startup focuses on “creative optimization,” which this company defines as a sort of robotic Don...
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With the MoPub acquisition, Twitter embraces the ecosystem
eldhJon Elvekrog is founder and CEO of leading social ad platform 140 Proof. Twitter’s acquisition of MoPub, like Facebook’s acquisition of Instagram, makes complete sense in light of its impending...
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Content marketing: 6 categories VCs are betting on right now
ShutterstockNick Gregg is CEO of StrategyEye Almost every brand or company is becoming a publisher of these days and shifting budgets from ‘traditional’ online advertising into content marketing in...
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Google planning its own ad-tracking tech to compete with today’s cookies
Pierre MetivierGoogle is planning to unveil its own ad tracking technology to replace today’s third-party cookies. The move would potentially give people more privacy while browsing the web — or at...
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Google starts the tricky process of estimating total ad conversions across...
manfrysYou saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser...
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DemandBase driving massive 10-20X higher ROI on B2B ads via new Facebook...
Franco BoulyWould you like to advertise only to people who are in the market for a solution like yours? That’s exactly what DemandBase says its new Facebook targeting ad technology does — and therefore...
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Adblock to Twitter: Only sell ads we like (and then we won’t block them)
John KoetsierPopular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and we won’t block them. Twitter made it clear in its pre-IPO S-1 filing...
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iSpot.tv launches step #1 of a ‘grand unified theory’ of TV and online...
Illustration via Tom CheredariSpot.tv is a real-time ad intelligence platform that watches 80 broadcast and cable TV channels to track more than 40,000 different TV commercials, helping advertisers and...
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